eBay is primarily known as a Consumer-to-Consumer (C2C) marketplace, allowing individuals to sell directly to other individuals. However, its expansive ecosystem also actively supports Business-to-Consumer (B2C) and even Business-to-Business (B2B) transactions, making it a multifaceted e-commerce platform.
eBay operates as a multifaceted online marketplace, primarily facilitating both Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C) transactions. Its adaptable structure allows various sellers to reach a global audience, making it a unique player in e-commerce.
eBay operates as a hybrid marketplace, facilitating both business-to-consumer (B2C) and consumer-to-consumer (C2C) transactions. While often perceived as C2C, a significant portion of its volume involves businesses selling to individuals, making it a dual model.